Dear Community, As we slowly roll out our Roni Rabl Daily Digital Power Hour, (RSVP if you haven't yet!) We need to have a place in which we can keep track of each session. This is why we have decided to make this page the Digital Power Hour Database. We will update it on a daily basis, so make sure you are checking it regularly to keep yourself updated! First and foremost - make sure to join our Roni Rabl Community on Facebook, where all of us share our knowledge, wisdom and experience in this challenging period. Secondly - Our YouTube Channel is updating on a daily basis with shortened versions of our Live Zoom calls, so even if you...
Alin our marketing chief is in a Glossy conference today. Glossy is a forum of beauty and fashion professionals exploring the evolution and trends of the beauty industry. Here is one interesting topic she wants to share that came up: One of the findings is that smaller influencers have the best results in marketing. Who are you reaching out to to help promote your clothes or store? Do you have a local persona / shopper / influencer that has a lot of following in the community? Might be even just a few hundred followers on her Instagram, but high quality of potential buyers that follow her from around the neighborhood that can come and shop, inspired by her look. Think...
My Dear Retail Community, Four seasons ago my team and I gathered together some of our stores for an evening of connecting, fashion and wine in New York City. Four seasons passed and our Roni Rabl Community event has now become a tradition during New York Market Week. Every season we're meeting with you, the stores, to check out the new collections, learn about each other and from each other and of course, have fun. Two weeks ago, we ran our first Roni Rabl Community event in Los Angeles and what a fantastic event it turned out to be! We had a great mix of stores that came to visit us on the Gerry Building rooftop; to meet with us...
Change is never actually bad.... We recently started feeling that everything was under control. Most of our designers shipped early and the shows ended well. We know what we are doing next season and where we are showing. Travel was smooth through the markets and we were so happy we got to see many of your faces. Then came the wave of change... We got an email from Susan, our favorite show owner of Atelier, that she is not moving forward with the show as she had some contract issues with the Double Tree Hotel. We will miss her and the show. (Don't panic now, we are working on a solution as a group). One of our designers messed up...
Over 50 stores made it to the event, demonstrating the strength of OUR community. Apart from a great and fun catwalk, we also had a chance to meet Zeekit, a new technology which allows your customers to see how collections look on them. It's important for me to stress that I don't get any commission or benefits from Zeekit - my goal here is to help us, retailers, grow and strive and to present all that is out there for us to use. The discussion that followed the Zeekit presentation was very emotional and strong. It echoed the question - are we competing against each other and against our own existing online stores by using such technology? Zeekit The goal...
