The Roni Rabl Blog — branding RSS

Alin our marketing chief is in a Glossy conference today. Glossy is a forum of beauty and fashion professionals exploring the evolution and trends of the beauty industry. Here is one interesting topic she wants to share that came up: One of the findings is that smaller influencers have the best results in marketing. Who are you reaching out to to help promote your clothes or store? Do you have a local persona / shopper / influencer that has a lot of following in the community? Might be even just a few hundred followers on her Instagram, but high quality of potential buyers that follow her from around the neighborhood that can come and shop, inspired by her look. Think...

Brown and black are rocking Autumn-Winter 2019. The 1990s are making a comeback for a long time now. This years' AW19 collections are taking it to the next step. Brown used to dominate the scene and the streets at the beginning of the 1990s. Slowly, it went and became a color one tried to avoid. For a long time, retailers considered it a color you cannot sell. No more. In fact, according to "Who what wear", fashion buyer Lisa Aiken has said that it's a retail myth that you can't sell brown. The coming Autumn Winter 19 is set to prove that Brown is back, this time with an old and trusted companion - Black. At an unofficial talk we...