Thought of the week - Marketing
Alin our marketing chief is in a Glossy conference today. Glossy is a forum of beauty and fashion professionals exploring the evolution and trends of the beauty industry. Here is one interesting topic she wants to share that came up: One of the findings is that smaller influencers have the best results in marketing. Who are you reaching out to to help promote your clothes or store? Do you have a local persona / shopper / influencer that has a lot of following in the community? Might be even just a few hundred followers on her Instagram, but high quality of potential buyers that follow her from around the neighborhood that can come and shop, inspired by her look. Think...