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Pants, Pants, Pants...

By Roni Rabl In 1933 WWD raised a controversial question: will women ever wear trousers? Pants was not yet an existing word as only men wore them. It was around that time that the limelight was turned to this phenomenon and trousers for women became a trend. Actresses Katharine Hepburn and Greta Garbo lent it glamour and World War 2 made industry rely on women as their working power instead of the masculine majority who were at war. That is how the masculine wardrobe became a legitimate source of inspiration for working women and those who wished to upgrade it into their daily wear. It started simply with women raiding their men’s closets to find a comfortable outfit for their...

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From Hemlines, to values and attitudes.

By Roni Rabl In the 1920 & 1930, with the burgeoning movement for equal rights & new opportunities for women, Fashion too made a drastic leap. From Hemlines, to values and attitudes. This was also the era when Morality was gradually less overrated. Hemlines were a big issue and vast change in the ability of women to move easier, get jobs and be a part of active society. What is the reason that today’s fashion brings back long hemlines? Though bodies of garments are now very comfortable, following the woman’s body instead of chocking it with a corset, we see a multitude of the lingerie look. Alembika It seems that while covering up there is a deep need to show...

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Alembika wowing Audience during Israel’s Fashion Week

By Roni Rabl 5 floors under the ground, in a huge building site in downtown Tel-Aviv, yesterday morning, hundreds of people stood in line for the opening show of the Israel Fashion Week. It opened with Maskit - an old label which was started by Ruth Dayan - Moshe Dayan’s mother who is still with us and sharp as ever nd came to honor the show. The label was bought by a young designer who tries to keep some of the guidelines that which Ruth Dayan establishedSecond came our favorite Alembika by Hagar Alembik. Whenever we think: what else can be done? We just have to follow Hagar’s show. Endless imagination with exquisite workmanship. Bodies that flow and hug the...

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Fashion Inspiration: Yayoi Kusama.

By Roni Rabl Since the very beginning, fashion was inspired. First there was Nature, Mother Earth; Fauna and Flora were a huge source for pattern & color, embroidery and print. Then came Art and so there was a new and sophisticated source of inspiration. From the Far East - Japan and China; the Middle East - Persia and India. It has such a force of endless patterns and colors, it overtook the world of print in all aspects, from Architecture to Fashion. Yayoi Kusama has been a force of it’s own. An Octogenarian today, working from her studio in Japan which is not far from her current living quarters at a mental institute to which she committed herself years ago....

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Designer Spotlight - Hagar Alembik

Fashion Market Week is just around the corner with exciting lines and styles for Spring Summer 2016. In honor of the event, we bring you here a collection of short interviews with our key designers and brands, to give you first hand, their forecast of Spring Summer 2016. we’re so excited to have Hagar Alembik from Alembika share her Spring/Summer 2016 trends with us: Roni Rabl: What’s your favorite color? Hagar Alembik: God Created all colors equal. I love them all, I don’t have a preference. In Fashion, as in Fashion, different colors are preferred in different seasons, in this season it’s one color, and in the next season - a different color. I love them all. Roni Rabl: What...

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