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Thought of the week: Join us for September Fashion Show!

Roni says that style is something we can acquire and learn if we are not born with it; just like art. You can learn the technics of drawing even if you were not born with that talent. I never had the natural skill for style. That is why I see you, retailers, as brilliant ladies with a big role to teach manyof us how to dress. When I shop I really rely on the sales person to direct me to the right piece or look. So we decided to run a fashion show during the September New York shows! Alembika On Saturday, September 17th at the Double Tree Hotel (Atelier Show), with friend and brilliant retailer Mary Jane from Collections...

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Prom and our Psychy

My friend never went to her prom. Now & then she is flooded with a deep feeling of loss. She checks her keys, her purse, counts her kids & generally feels she is losing her mind. Then it dawns on her. Nothing is missing except for the side effects of her missing the prom! This gave me the idea to disintegrate all Hollywood cliches and propose a substitute for any age and ALL events. Ji-U Spring 2017 First step: drop cliche no.1: who needs a long dress with a certain possibility to trip on it? Any fine dress with a Gold or Fishnet jacket thrown over your shoulders will do the trick. For a stronger effect you may even dress...

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Thought of the week: Trunk Shows

I took a break from thinking over the last few weeks, but I'm back! And here is a thought!I never liked trunk shows. I always thought it was too much work and a waste of time . But in the last few months we have had a few trunk shows with a fewof you that have proved me wrong. Here is the thing, like anything else we do, if we do it right it works! For a trunk show to be successful it needs: * A line that we know our customers will come to see and shop. * Enough samples to represent the collection. Don't show up with twelve pieces. * Some refreshments and goodies. Champagne never hurt anyone....

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Nets - not just for Fishing

1968 was a banner year! In Paris, Emanuel Ungaro presented his armor-like metal bra, at the same time Yves Saint Laurent shocked with his sheer "birthday suit". Lauren Vidal The combination, from then on had sheer clothes highlighting the bra, which became a fashion accessory on it's own merit - being flashed out as a fashion statement. Lauren Vidal Transparency has been around since the 1970's. First came the celebrities: movie stars and singers who showed off their intimately designed accessory, the bra. Then came the night crowd in night clubs and bars. Gradually this trend found it's way to mainstream fashion. Interesting techniques were developed in various fabrics to enhance this look, and made it possible to "Hide &...

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Print & Character

Show me what prints are hanging in your wardrobe, and I will tell you who you are. Prints have an immense weight in molding the message of the garment we wear. Therefore the style we choose carries the immediate message we send out to the world. What is your world? Alembika Resort 2016 Black & White & Bold are a definite statement: I am here and I love presenting myself.Graphic and Architectural grids are beautiful and send out vibes of certainty. Alembika Resort 2016 Flower prints are always popular yet we, mature women, wish to avoid the country girl look. Color and Fabric play a crucial role and turning it into an updated & elegant look. Vibrant colors and beautiful...

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