This season has been the first one our showroom team worked without an assistant. Anca, Fatima and I are working longer hours with more work. It's been hard, tiring and rewarding at the same time. Though exhausted, we haven't had the frustration of a young one telling us "nobody told me to do it" or " oh, i booked a vacation the week of the show" or just not having that care and stamina we all share and bring to the office everyday. I guess I don't get these Millennials. Do they really want to work or not? How do you hire them and keep them? Where is the lack of work ethic coming from? The privileged attitude? We know...
We always look for new designers to add to our family of brands.
Every season we go out "hunting" and many times come back with nothing.
For a brand to work we need it to bring fresh looks, novelty and something new for you to want to buy it. It has to ship on time and with high quality. We also want to work with good and kind people. Not an easy task to find.
I am happy to welcome 2 new brands into our Fall 18 package.
Ozai N Ku from Greece and Chiara from Italy.
Here is a brief look at both.
Hope you like them as we do.
Happy Monday.
Dear community, I hope you all made it back home safely and that travel went smoothly. NY is quite a hectic place and NYers are quite intense as well! Shopping for a season with so many shows and options must be quite a challenge. Seeing you all and listening to your choices was very important and educational. Thank you so much for coming to work with us at Studio Atelier NYC! Working in a show with no walls separating booths made the difference for me. Designers and buyers feel free to share buying information and walking through the show is easy and not intimidating. To us vendors, as well as buyers. Wishing you all a very healthy and strong season....
Azzedine Alaia trained as a young man, as a sculptor yet his medium was not clay or stone but cloth. One saw the sculptor in the way he adapted fabrics to women's bodies. The subtle curve of peplum; the gentle sway of a translucent skirt - one forgot clothes could be so beautiful. No gimmicks, no vulgarity, no instagrammable moments. He was the undeniable King of superb clothes, superbly made to flatter & enhance the women he loved. There was nobody like him & nobody with his distinct understanding of cut & proportions. From the early days of his career, Azzedine celebrated women's natural assets, rather than suppressed them. Here is a broad-shouldered leather jacket miraculously worked into a complex...
Two years ago, when we started to discuss the need for an online store, I had a hard time with it. I love the one on one time in a retail store, the face time with a sales people and the intimacy in buying while trying on with someone there to advice me. I don't like change!:) Two years later, I completely understand it. I invite it and see the benefit in it. We still have a relationship with the woman who buys online; We didn't lose the intimacy. We keep in touch with her through email, social media channels and on the phone! We didn't lose the ones who like to buy in the store but rather opened the...
