Last month we participated in a Glossy conference which put big marketers and beauty / luxury industries (see below) in one room to discuss their insights regarding marketing efforts, in order to stand out in this crowded retail landscape. WE TOOK SOME NOTES TO SHARE WITH YOU: * Email marketing is so important! * Segmentation is key - your email and social media are directed towards a group of women of different ages, sizes and colors! Market the right message to the right audience. * Catalogs work to bring people in the store but also to send them online. * Content at center - product at the end! Tell your story!! * Give your client a place to try on...
ALEMBIKA's Spring-Summer collection is a tour-de-force of color and character. It is filled with flower prints and polka dots; whimsical and free. Layers upon layers of fantastic storytelling, of lollipop creativity and yet its adult lines make it a collection with a persona. For Hagar Alembik, the designer, every fabric tells a different story, and each and every story is interesting. It is with this approach in mind that we have, once again, reached out to the magnificent crew of MOVERS+SHAKERS, a boutique creative agency with a unique and dynamic approach. MOVERS+SHAKERS took the concepts of character, story and color and weaved them beautifully into a series of visual journeys telling the story of the ALEMBIKA woman. Let's listen to...
This was a big month for us at Roni Rabl. Fatima had a baby boy, Georgia went through surgery and Studio Atelier came along while Spring 19 production started to come in. I learned a lot about myself and about running a business. I especially learned that when your crew feels an ownership in their roles it makes us all work better. They each feels as responsible to the business as I am. Our warehouse guys took ownership on shipping out the orders, making sure we have everything we need for the show, setting us up, and keeping the showroom neat and ready for us when we came back. I didn't ask for any of it. They knew what the...
Here is a Sneak peak of ALEMBIKA's 2019 Fall Collection, presented by the wonderful Judith (@stylecrone), who was a pleasure to work with.
Click to see the full line-sheets or email us for an appointment.
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In our "Look of the week" We have already mentioned that ALEMBIKA's AW19/20 collection is BIG. You're asking how big? Well, it is one of the biggest collections under ALEMBIKA's roof. But what does that mean? That's a good question you're asking there - let's go through it together: The morning lines - ALEMBIKA Let's start with ALEMBIKA - the classic, casual and daily line.It is your favourite; familiar, cosy and stylish line. For its winter AW19/20 collection, ALEMBIKA is putting a very strong accent on honey-brown, which is making a huge comeback. Is there a better partner to Honey-brown than Black? Hagar says there is none, and with its Autumn Winter collection ALEMBIKA proves that she knows what she...
