The Roni Rabl Blog — alembika spring summer 2019 RSS



Thought of the week - The ALEMBIKA Lady

Last week I was asking you who is the woman we are all trying to dress. Who is she? How old is she? What does she do? I want to share with you what Ellie, from Chameleon in Sherman Oaks California, did. She put together an album of several of her customers who sent their photos. Words will not do justice to the joy I felt looking through them. So, I will just share them with you and thank Ellie for doing it for us. These are the women I want to clothe and look up to. And you, the owners and buyers, are the women who dress them all. What a pleasure! Enjoy! Happy Monday, Yael This is Eva...

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ALEMBIKA's Spring/ Summer 2019 video campaign - a blast of color and character

ALEMBIKA's Spring-Summer collection is a tour-de-force of color and character. It is filled with flower prints and polka dots; whimsical and free. Layers upon layers of fantastic storytelling, of lollipop creativity and yet its adult lines make it a collection with a persona. For Hagar Alembik, the designer, every fabric tells a different story, and each and every story is interesting. It is with this approach in mind that we have, once again, reached out to the magnificent crew of MOVERS+SHAKERS, a boutique creative agency with a unique and dynamic approach. MOVERS+SHAKERS took the concepts of character, story and color and weaved them beautifully into a series of visual journeys telling the story of the ALEMBIKA woman. Let's listen to...

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