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Thought of the week: Trunk Shows

I took a break from thinking over the last few weeks, but I'm back! And here is a thought!I never liked trunk shows. I always thought it was too much work and a waste of time . But in the last few months we have had a few trunk shows with a fewof you that have proved me wrong. Here is the thing, like anything else we do, if we do it right it works! For a trunk show to be successful it needs: * A line that we know our customers will come to see and shop. * Enough samples to represent the collection. Don't show up with twelve pieces. * Some refreshments and goodies. Champagne never hurt anyone....

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Nets - not just for Fishing

1968 was a banner year! In Paris, Emanuel Ungaro presented his armor-like metal bra, at the same time Yves Saint Laurent shocked with his sheer "birthday suit". Lauren Vidal The combination, from then on had sheer clothes highlighting the bra, which became a fashion accessory on it's own merit - being flashed out as a fashion statement. Lauren Vidal Transparency has been around since the 1970's. First came the celebrities: movie stars and singers who showed off their intimately designed accessory, the bra. Then came the night crowd in night clubs and bars. Gradually this trend found it's way to mainstream fashion. Interesting techniques were developed in various fabrics to enhance this look, and made it possible to "Hide &...

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Print & Character

Show me what prints are hanging in your wardrobe, and I will tell you who you are. Prints have an immense weight in molding the message of the garment we wear. Therefore the style we choose carries the immediate message we send out to the world. What is your world? Alembika Resort 2016 Black & White & Bold are a definite statement: I am here and I love presenting myself.Graphic and Architectural grids are beautiful and send out vibes of certainty. Alembika Resort 2016 Flower prints are always popular yet we, mature women, wish to avoid the country girl look. Color and Fabric play a crucial role and turning it into an updated & elegant look. Vibrant colors and beautiful...

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Alembika - Yoga Yoga Yoga

Yoga takes up 0.02% of my life. How come yoga clothes take up 88% of my closet? Yoga is a strong trend and so is dressing for yoga; or pilates; or pilat-yoga; or any other copywriter's dream. Alembika 8 out of 10 women who signed up for yoga classes are not showing up for classes but instead, going to meet the girls for coffee on a Saturday morning. Wearing a well thought out "Yoga" outfit or designer leggings with an elegant sweatshirt top is very cool. No wonder Stella McCartney is having such success in her collaboration with Adidas. Yoga has become a status symbol in the west. The blurring boundary between Yoga dressing and beautiful leisure fashion is proven,...

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Wear flats: new Red carpet rules!

This is the message from Cannes Festival: wear flats: new Red carpet rules! Comfort is invading the untouchable rule of high heals - practically an unspoken rule of etiquette. Ines de la Fressange - a fashion icon wore flats in all her red carpet appearances. Julia Roberts took it one step forward when she appeared at the Gala evening barefoot. Hers was also a feminist message, women should be able to have the same comfort as men! Alembika Resort Flats dominating the red carpet at Cannes should be seen as a very loud message to all of us women: let comfort rule our closet. Alembika Resort This comfort does not have to be at the cost of well designed clothes....

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