Dear community, I hope you all made it back home safely and that travel went smoothly. NY is quite a hectic place and NYers are quite intense as well! Shopping for a season with so many shows and options must be quite a challenge. Seeing you all and listening to your choices was very important and educational. Thank you so much for coming to work with us at Studio Atelier NYC! Working in a show with no walls separating booths made the difference for me. Designers and buyers feel free to share buying information and walking through the show is easy and not intimidating. To us vendors, as well as buyers. Wishing you all a very healthy and strong season....
Azzedine Alaia trained as a young man, as a sculptor yet his medium was not clay or stone but cloth. One saw the sculptor in the way he adapted fabrics to women's bodies. The subtle curve of peplum; the gentle sway of a translucent skirt - one forgot clothes could be so beautiful. No gimmicks, no vulgarity, no instagrammable moments. He was the undeniable King of superb clothes, superbly made to flatter & enhance the women he loved. There was nobody like him & nobody with his distinct understanding of cut & proportions. From the early days of his career, Azzedine celebrated women's natural assets, rather than suppressed them. Here is a broad-shouldered leather jacket miraculously worked into a complex...
Two years ago, when we started to discuss the need for an online store, I had a hard time with it. I love the one on one time in a retail store, the face time with a sales people and the intimacy in buying while trying on with someone there to advice me. I don't like change!:) Two years later, I completely understand it. I invite it and see the benefit in it. We still have a relationship with the woman who buys online; We didn't lose the intimacy. We keep in touch with her through email, social media channels and on the phone! We didn't lose the ones who like to buy in the store but rather opened the...
From the Parthenon & the Goddess Athena we are happy to introduce this Lifestyle very very chic collection. Soft fabrics & knits enhance this look of beautiful & wearable styles. Plaid weaves, Prince-de-Galle & Pinstripes lend this lifestyle collection a true upgrade.
We can also find Goblin tapestry fabrics, adorning the leisure look and full tapestry coat to compliment the look. References to Arts & Crafts , with leather trim fringes, showing up in cool asymmetry. Designed to Wow, yet sell-able - this is the great outcome of this collection - Ozai N Ku.
When I first started this business, the term "Road Rep" was just a phrase that meant to me that my sales people sometimes travel to see our customers. I did not fully understand what it meant. The amount of effort it takes to take one showroom on the road is astounding but also, a privilege to the buyers and stores given this service. This month as the season starts again, I want to highlight this fact and introduce each of the members of our sales team who goes on the road and their stories. I get car sick in a car and cranky and lonely and even a bit depressed when I am away from home for just a few...
