Starting the season and getting ready for shows and market week makes me think how intricate, complicated and sophisticated our business is: Being on our feet for hours, planning our buying, making the appointments, and selling the end consumers!! To all those retailers out there who teach me how to do it well, how to have a business that makes money and make women look and feel good, I salute you! Done right, the success is there, the money is there. And so many of you have taught me how to make this is a successful, profitable business and enjoy it along the way. Aren't we lucky to be doing something we love!!? Happy Monday and a great season to...
Roni says that style is something we can acquire and learn if we are not born with it; just like art. You can learn the technics of drawing even if you were not born with that talent. I never had the natural skill for style. That is why I see you, retailers, as brilliant ladies with a big role to teach manyof us how to dress. When I shop I really rely on the sales person to direct me to the right piece or look. So we decided to run a fashion show during the September New York shows! Alembika On Saturday, September 17th at the Double Tree Hotel (Atelier Show), with friend and brilliant retailer Mary Jane from Collections...
I took a break from thinking over the last few weeks, but I'm back! And here is a thought!I never liked trunk shows. I always thought it was too much work and a waste of time . But in the last few months we have had a few trunk shows with a fewof you that have proved me wrong. Here is the thing, like anything else we do, if we do it right it works! For a trunk show to be successful it needs: * A line that we know our customers will come to see and shop. * Enough samples to represent the collection. Don't show up with twelve pieces. * Some refreshments and goodies. Champagne never hurt anyone....
After speaking to some of you after last week webinar as well as what we have been seeing in the industry, the retail world has changed dramatically in as little as 2 years. This is in large part due to Amazon. They have completely redesigned retail and shopping and have made being on line a must.
Here is what I got from our webinar:
* Just do it!
* Being online is no longer and option but a necessity!
*Treat your online store like your brick and mortar store. Make it just as important!
We will each do it a little different, matching our own personalities and needs.
That's OK!
Just do it.
Happy Monday!
Yael.
roni rabl
Sometimes I get lost in my day to day, running after my own tail, not paying attention to where I am going and why. Just going! In order to put some order in the clutter we played a little game last week at the office that I wanted to share so we can all play:) Take a blank piece of paper and pen. Write in the center: " Where do I see myself in 2 years " ? Then answer the following leading question, anywhere on the page (Make your own mandala) * Do I own my store? * How much money do I make? * How many people do I employ? * Do I work full time? * Who...
