After speaking to some of you after last week webinar as well as what we have been seeing in the industry, the retail world has changed dramatically in as little as 2 years. This is in large part due to Amazon. They have completely redesigned retail and shopping and have made being on line a must.
Here is what I got from our webinar:
* Just do it!
* Being online is no longer and option but a necessity!
*Treat your online store like your brick and mortar store. Make it just as important!
We will each do it a little different, matching our own personalities and needs.
That's OK!
Just do it.
Happy Monday!
Yael.
roni rabl
Sometimes I get lost in my day to day, running after my own tail, not paying attention to where I am going and why. Just going! In order to put some order in the clutter we played a little game last week at the office that I wanted to share so we can all play:) Take a blank piece of paper and pen. Write in the center: " Where do I see myself in 2 years " ? Then answer the following leading question, anywhere on the page (Make your own mandala) * Do I own my store? * How much money do I make? * How many people do I employ? * Do I work full time? * Who...
Yoga takes up 0.02% of my life. How come yoga clothes take up 88% of my closet? Yoga is a strong trend and so is dressing for yoga; or pilates; or pilat-yoga; or any other copywriter's dream. Alembika 8 out of 10 women who signed up for yoga classes are not showing up for classes but instead, going to meet the girls for coffee on a Saturday morning. Wearing a well thought out "Yoga" outfit or designer leggings with an elegant sweatshirt top is very cool. No wonder Stella McCartney is having such success in her collaboration with Adidas. Yoga has become a status symbol in the west. The blurring boundary between Yoga dressing and beautiful leisure fashion is proven,...
This is the message from Cannes Festival: wear flats: new Red carpet rules! Comfort is invading the untouchable rule of high heals - practically an unspoken rule of etiquette. Ines de la Fressange - a fashion icon wore flats in all her red carpet appearances. Julia Roberts took it one step forward when she appeared at the Gala evening barefoot. Hers was also a feminist message, women should be able to have the same comfort as men! Alembika Resort Flats dominating the red carpet at Cannes should be seen as a very loud message to all of us women: let comfort rule our closet. Alembika Resort This comfort does not have to be at the cost of well designed clothes....
My thought of the week has only two words.
GOOGLE YOURSELF!*
What you see, is what your customer sees when they google you. (Your business name).
Now ask yourself what would your traffic and income look like if it had:
- A google business section
- A link to your site at the top
- links to all your social media channels.
