We had 12 trunk shows this month and it seems like people love it when they are invited to an in-store event and given that special attention, don't they?! I find trunk shows exhausting but I see how it can work when we do them right. Here is how it is done well: * There is enough of a presentation of the brand on the floor. * We ship production pieces of new styles, not samples, so the customer can try on and take home with her immediately.* The store promotes it heavily with their customers and we promote it on our end with Alembika fans.* We give customers a gift with their purchase. If you have a $5000 order with us, you...
I hope everyone had a warm and loving holiday weekend with family and friends.
We are starting our week with our new Crinkle Summer capsule group by Alembika.
We are excited about this group for its feel, colors and all around "happiness" that it conveys.
You can view the group and place your order on Nuorder.
All images are there too for you to download and use by simply clicking on Marketing on the home page.
Happy Monday ,
Yael
In April, we are finally celebrating the holidays in person... And weddings and events are back this Summer! I have a wedding in May and I'm so looking forward to it.
Covid isn't over but I feel much less fearful. Are you planning a gathering for Passover or Easter? Do you feel safe traveling again—going to that destination wedding?
I will wear flowers, what will you wear?
Happy Monday,Yael
This past weekend was a big weekend in Chicago. Our wonderful reps Andi and Randy announced their plans to retire. They will be wrapping up their long run with the Resort collections in June and July. In order for a relationship to work between a brand and a rep there should be a deep trust. And we have that with Andi and Randy. It will be hard to replace. These two are a rare team. They are a couple who work well together! Andi never gets tired and is always happy to work hard for her stores while Randy offers the best hospitality with good wine, small bites and music to keep the buyers nourished and happy. We and our stores will miss them terribly. I wanted...
It's amazing how quickly a season goes by! We feel like we were just opening sample boxes and already, we have wrapped up most of the season's markets. If you haven't seen or written Alembika and Ozai N Ku yet, please remember that both lines close April 15th.
Last chance to see us at the following shows:
Dallas Market (this week!) - 03/22 - 03/25 -
Judy Pfister showroom -#15595
Chicago Market - 03/26 - 03/29 -
Andi Mazzone showroom -
#440 (Kinzie showrooms)
Atlanta Market - 04/11 - 04/15 -
Mark Garland - Temporaries -
2nd floor booth #2-1001
San Mateo - 04/10 - 04/12 -
Jamie Prince - Both #703/704
Happy Monday,
Yael
