“Store Spotlight” is a mini project we work on here in Roni Rabl where we showcase our stores and their owners, with the goal in mind to learn and share about how to make a fashion store successful. We’re starting this week with Karin Biow from Muse’s Window. Q. What’s your favorite ice cream flavor? A. Favorite ice cream flavor…dark chocolate.Q. What’s your birth date? A. February 9th Q. What made you become a store owner?A, I’ve had many different careers, including being a high school teacher, but I’ve always wanted to be self-employed. My store began as an American handcraft gallery, and I only recently began selling clothing that is unusual, artistic and made only in Europe or America....
By Roni RablWhite is a Stunner, White is Fresh, White will always make customers walk into the store when shown in the window and on racks. White will always be a strong Spring cover and photo shoots.While using white as an invitation to walk into the store, you must make sure that you are covered with multi colored collections which will SELL.White will mostly sell as item pieces: shirts and pants mostly.Make sure there will always be a multitude of color & print to compliment the white.
“I started Smith Alder fine clothing when I was 46 and Jess was almost 13. She worked on Saturdays for a long time and, after college, came to work full-time for several years. I have always considered her my partner and best friend. And I always will…even though she is off on new adventures now, starting her family and perhaps a new career. She is still doing the buying with me, though! She’s amazing. And so is my beautiful grandson, Alex. Maybe he will be into fashion.:-)”
“Sometimes in the morning I have a thought and after a few hours at the store, my mom will bring the same thought up!She is the best of the best of moms”!
