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Alembika wowing Audience during Israel’s Fashion Week

By Roni Rabl 5 floors under the ground, in a huge building site in downtown Tel-Aviv, yesterday morning, hundreds of people stood in line for the opening show of the Israel Fashion Week. It opened with Maskit - an old label which was started by Ruth Dayan - Moshe Dayan’s mother who is still with us and sharp as ever nd came to honor the show. The label was bought by a young designer who tries to keep some of the guidelines that which Ruth Dayan establishedSecond came our favorite Alembika by Hagar Alembik. Whenever we think: what else can be done? We just have to follow Hagar’s show. Endless imagination with exquisite workmanship. Bodies that flow and hug the...

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Fashion Inspiration: Yayoi Kusama.

By Roni Rabl Since the very beginning, fashion was inspired. First there was Nature, Mother Earth; Fauna and Flora were a huge source for pattern & color, embroidery and print. Then came Art and so there was a new and sophisticated source of inspiration. From the Far East - Japan and China; the Middle East - Persia and India. It has such a force of endless patterns and colors, it overtook the world of print in all aspects, from Architecture to Fashion. Yayoi Kusama has been a force of it’s own. An Octogenarian today, working from her studio in Japan which is not far from her current living quarters at a mental institute to which she committed herself years ago....

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Designer Spotlight - Hagar Alembik

Fashion Market Week is just around the corner with exciting lines and styles for Spring Summer 2016. In honor of the event, we bring you here a collection of short interviews with our key designers and brands, to give you first hand, their forecast of Spring Summer 2016. we’re so excited to have Hagar Alembik from Alembika share her Spring/Summer 2016 trends with us: Roni Rabl: What’s your favorite color? Hagar Alembik: God Created all colors equal. I love them all, I don’t have a preference. In Fashion, as in Fashion, different colors are preferred in different seasons, in this season it’s one color, and in the next season - a different color. I love them all. Roni Rabl: What...

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Art is Fashion is Art

By Roni Rabl As it is in human nature, we think we invented it all.Art has been an inspiration for Fashion since very early days.The collaboration in these photos is from 1970. The Israeli designer Maya Negri has an interesting take on it in her innovative collection for Spring 2016 which will be presented at the Atelier show in NY next week. Fine waves with a feel of metal threads swirling in an endless wave. The outcome has the effect of bold pattern yet also a translucent transparency. Black & White is a winner. It was and it will be. It is always surprisingly effective and attractive.Maya Negri’s take on her prints is to give us also silver and gold...

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Spring Summer 2016 - The Art of choosing Newness

By Roni Rabl We choose mostly the known, the comfortable and especially what was right for us yesterday. This is our default when shopping for clothes, either as buyers for our store or as shoppers.How can we choose newness yet stay in our comfort zone? Is that an Oxymoron or is it possible?I thought of a Formula.Bold prints and interesting graphic motives - look for bodies that will not force the print. Let it flow comfortably. Use colors as a base to match with complimenting shades - not necessarily same tone or color. White, Stone, Taupe & Grey can mix well with nearly any other color.We Love crush fabric! It is the highest form of comfort. Try to match same...

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