Change is never actually bad.... We recently started feeling that everything was under control. Most of our designers shipped early and the shows ended well. We know what we are doing next season and where we are showing. Travel was smooth through the markets and we were so happy we got to see many of your faces. Then came the wave of change... We got an email from Susan, our favorite show owner of Atelier, that she is not moving forward with the show as she had some contract issues with the Double Tree Hotel. We will miss her and the show. (Don't panic now, we are working on a solution as a group). One of our designers messed up...
Over 50 stores made it to the event, demonstrating the strength of OUR community. Apart from a great and fun catwalk, we also had a chance to meet Zeekit, a new technology which allows your customers to see how collections look on them. It's important for me to stress that I don't get any commission or benefits from Zeekit - my goal here is to help us, retailers, grow and strive and to present all that is out there for us to use. The discussion that followed the Zeekit presentation was very emotional and strong. It echoed the question - are we competing against each other and against our own existing online stores by using such technology? Zeekit The goal...
I come from a very cynical culture. We Israelis are very cautious regarding certain rituals and if we feel any type of fakeness, the world hears about it:) I am ready to let that trait go after living in the U.S. for 25 years. We don't celebrate Valentines day in Israel and we don't use the word "love" so much either. America taught me to say " I love you" without the heaviness of the meaning that Hebrew has to the word "Ahava" (love). I use the word love daily: "Love you" to my daughter when I leave the house, "love you" to my employees and reps, "Love ya" to the guy who makes my Iced coffee every morning. "Love...
Hi Retailers, I want to say, I am determined to keep up with the market changes and help us all swim with the stream and not against it. We are here to help you! And why? because if you do well, I do well! Simple! For 2017, we are going to invest in those of you that want to take your store online or just need a consultation or advice on how to do it or your social media channels. And how? Alin Wagner-Lahmy, our Digital Marketer, is going to help you maximize your online sales! Alin is here and available to help you with: ( no charge ) : - Optimizing your online store - Social Media Marketing -...
Fashion is a relatively modern word. Fashion did not exist before the Industrial Revolution. If Queen Victoria had a new gown, it did not inspire a world industry of fashion. Maybe a few ladies at court took inspiration from it and whispered it to their seamstress - not a powerful designer who gave inspiration and therefore was a celebrity for being artistically talented. The major changes came after the shortening of the dress! Women went to work, women started being personas with their own needs and wishes. Then, instead of queens, actresses became the source of inspiration with the designers who were still in the back room. The designers themselves later became a powerful source for the growing fashion industry....
