One of the most important elements of being successful online, is making sure you are visible in Google search results page. Search results page is divided into 'paid advertising' commonly referred to as SEM (search engine marketing) and SEO (search engine optimization). Search optimization might be the most complex of all Internet marketing arts, as google is constantly changing his search algorithm, making sure we're all on our toes all the time :) There's no simple way to teach SEO as it is a massive topic, but the gist of it is: the more pages, images, and content you have on the internet with your name on it, the higher are the chances you show at the top. If you...
My friend Rozanne told me about a company she just subscribed to called Stitch Fix that sends her a monthly box with clothes that she chooses what she likes from. Whatever she doesn’t like she sends back . She has her “personal stylist “ match her with the clothes she thinks she would like from a form my friend filled out. Rozanne is 75, in great shape but doesn’t like shopping. She loves clothes though! Stitch Fix is only one of a few companies who offer this service. What a great idea for small businesses who know their customers so well! We should all be doing this. Offer it on your website as a service. Suggest it to your customers...
It's National Sibling Day tomorrow! My mother always told my sister and I that siblings are the most ancient relationship on earth and that it is important to nurture it. I always remind my two children that when I’m gone, they will need each other and I remind them how important it is to take care of one another always. Dana is my best friend, my right hand, my support and my heart. She sees me before she sees herself and as an older sister, she always tries to protect me. The love she gives is pure and authentic. Siblings however, are not just those that we share a parent with but also those we build connections with in life...
