One of the most important elements of being successful online, is making sure you are visible in Google search results page. Search results page is divided into 'paid advertising' commonly referred to as SEM (search engine marketing) and SEO (search engine optimization). Search optimization might be the most complex of all Internet marketing arts, as google is constantly changing his search algorithm, making sure we're all on our toes all the time :) There's no simple way to teach SEO as it is a massive topic, but the gist of it is: the more pages, images, and content you have on the internet with your name on it, the higher are the chances you show at the top. If you wish to become more knowledgeable about SEO, we recommend you visit a site called MOZ, which is all about SEO. Consuming it bit by bit will teach you what you need to do, to master SEO.