In the past month I visited a few of our designers at their home towns and studios. Meeting them personally gives a new angle to our relationship and a reason to continue and develop our work together and sometimes a reason to stop.
I learn about their morals and work ethics from close and they learn about me.
This month I met : Chiara (Italy) from Chiara Cocol, Hagar (Israel) from Alembika and Alexandra (Greece) from Ozai N Ku.
All 3 are mirrors to their collections and a confirmation for me that what you see is who they are:
Chiara is light and humorous. Colorful and interesting.
Hagar is witty and passionate about women and clothes in a way I haven't met yet.
Alexandra is fierce and fiery. Takes risks and doesn't take no as an answer.
There is also a new appreciation to the process when you see it in the room where it happens.....so much thought and effort go into making a collection.
Thank you again and again to our designers who let us in and who listen to the American market needs. It shows!
YAEL WITH ALEXANDRA OF OZAI N KU
HAGAR OF ALEMBIKA
YAEL EDELIST WITH CHIARA COCOL