The End of Trend - Trends and Mega Trends

By Roni Rabl

The system exists to confuse us.I just heard a talk of some Fashion people trying to analyze trends. They simply used the same word Trend, in various languages to lend it a different meaning.

First there was Fashion. It belonged only to the Royal and the Rich. It was predominantly a Status Symbol and therefore the only changes were in the amount of money you could invest in craftsmanship, elaborate embroidery and the finest of fabrics.

Then came the industrial revolution.

Then came Coco Chanel.

What she did to women’s fashion equals a Sea Change. A huge transformation, or what we could label today as Mega Trend. This meant walking into women’s closets and re- assessing women’s place in society via garments (before this word existed). This is a Movement and has nothing to do with Trend.


BC = Before Chanel. A woman before her time, in certain circles,would be banned from society if she would show up in pants.

Since then endless amount of water flowed from rivers into the sea. We are practically harassed by so-called “fashion trends”, most of which are Fads and are not here to stay. Endless varieties of the Old and Good.

All it takes is to choose out of the endless and repetitive labels, those that we trust, that we like, and which connects women with their essence. Make a woman like herself and not be a walking circus. Women are more and more relying on the shop they trust. The buyer. The staff. They are the ones responsible to educate her and be able to inspire her with trust and good taste.

We at Roni Rabl, are working all year round to source the best companies with the best collections to inspire our buyers with beautiful fashion, updated while having always our customers in mind







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