“Store Spotlight” is a mini project we work on here in Roni Rabl where we showcase our stores and their owners, with the goal in mind to learn and share about how to make a fashion store successful. Here’s the short story of Hello Closet. Q. What’s your favorite ice cream flavor? A. Coffee Q. What’s your birth date? A. July 13 Q. What made you become a store owner? A. I’ve always worked retail during high school/ college. I decided that’s what I wanted to do in life. Q. What is the most important tip you can give someone who is about to open a store? A. So many tips…the most important is: love what you do and realize that everyday is not a money maker. Be creative and certainly mix your off price buys with your regular buys in order to offset your cost of goods and to maintain a constant healthy profit margin.