“Store Spotlight” is a mini project we work on here in Roni Rabl where we showcase our stores and their owners, with the goal in mind to learn and share about how to make a fashion store successful. Here’s the short story of the gorgeous Alina B, in CA. Q. What’s your favorite ice cream flavor? A. Mango Q. What’s your birth date? A. September 5th Q. What made you become a store owner? A. It was actually a coincidence. I came from Poland to go on vacation here in the United States and after being here for 10 days, the boarders were closed because a state of war was declared. So I was thinking, how am I going to support myself? I walked to this nice store the carried art pieces and a few clothing items and after sharing a few words with the owner, she offered me a job. After working with her for a couple of years, I bought her store. Q. What is the most important tip you can give someone who is about to open a store? A. My advice would be to think about what and who you are targeting, and how you are going to get recognized. And also, always research the location and make sure it’s a good one!