Shoes, Shoes, Shoes...

By Roni Rabl The most addictive accessory from ancient history to Imelda Marcus with her collection of 1060 shoes.Throughout the centuries and across cultures footwear symbolized Social Status, Supremacy & Privilege.
Shoes are commodities & collectibles - objects of desire. Today a pair of shoes by Jimmy Choo or Prada is a more coveted possession than most items of clothing. Fashion has constantly borrowed from subcultures including the Fetish realm, to push boundaries. Shoes equal Sex.Sexy can also be most uncomfortable.
Our Japanese designers at Ji-U have fused function and Art through traditional craftsmanship & technological innovation, to create exceptionally beautiful shoes, never loosing sight of achieving comfort.

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