We are testing a new Capsule group in Plus size and I invite you all to get a taste of it!
Some of the feedback we received from the trunk shows we had with some of you was that the customer was looking for bigger sizes that many of you don't carry regularly or at all.
Our sizes 5,6,8 cater to a bigger woman that you should all carry and now we are introducing a new size range : 1X, 2X, 3X that fits women size 16/18 , 18/20, 20/22. This group fits more generously around the bust, waist and arms.
There is a reason why plus size departments closed down in the department stores.
This woman wants to shop in a boutique and find her size. She wants more of a personal experience and wants to be catered to just as much as a size 8 wants to be.
I say, give it a try!
Happy Monday,
Yael
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