Nothing is more satisfying than working with people you love and respect! Seeing so much creativity is inspiring. Working with business people who are strong and kind is precious. And, when we work hard doing what we love, it doesn't feel like a job.
The Alembika team welcomed everyone in a beautiful hotel on the beach in Tel Aviv, making it a great intro to the vibrant feel of the collections and the warm rusty colors Hagar loves and calls "flames"... And her blues that are like the Tel Aviv sea and sky. Spring '23 looks amazing. Alembika developed exclusive prints and produced most of the designs in natural fabrics.
I look forward to introducing it to all of you this coming August!