It's been a year and a half since I visited Israel and Alembika.
We usually meet once a season to review the next collection, discuss our customers' needs and see if there is something we need to add, edit or correct in the collection.
This past week was my first visit since COVID changed our world. It was also the first time the collection was 100% complete.
Nothing to add, nothing to edit, no corrections, no adds on. The collection was not too big and not too small, no pieces to cut. Colors were just right and the groups were complete and focused.
I asked Hagar what happened?:)
Hagar: "COVID happened"
Me: "What do you mean?"
Hagar: "This year taught me to stay focused. To only do what's needed".
Well, you are all going to see it this coming August. Alembika Spring '22 and Hagar at her absolute best.
What did COVID teach you?
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