We have been evaluating our size run in Alembika for the last year, asking our women about it and seeing the sales and here are our conclusions and actions we want to take with the SS23 collection:
* We offer many sizes and we want to keep them all. That is what makes us different. Our ladies get to know their sizes and like to have the choices.
* Plus sizes are important and getting even more important with time.
* Plus sizes are important and getting even more important with time.
Many of you asked to bring size 7 back. We agree.
For SS23 we are offering the same 0-6 size run as before and adding 7 and 8. So what's different?
Size 7 is an updated 1X and will fit a size 18/20 woman with corrected sleeves, to give more room in the upper arm, corrected bust to give extra room in the chest area and a higher rise in the bottoms.
Size 8 will fit a 2X - 20/22 woman with the same corrections. How do you know which styles we are offering in 7 and 8?
Size 7 is an updated 1X and will fit a size 18/20 woman with corrected sleeves, to give more room in the upper arm, corrected bust to give extra room in the chest area and a higher rise in the bottoms.
Size 8 will fit a 2X - 20/22 woman with the same corrections. How do you know which styles we are offering in 7 and 8?
In Nuorder, when you go to the linesheet, under "Category" on the left hand side of the linesheet drop down menu, you can choose "plus". The styles that will show up are the ones that we offer in 7 and 8.
* Styles that are running XS - XL are the ones that run full and oversized. As before. XL is considered a plus as well but will not be included under the Plus category in Nuorder.
Let us know if you have any questions.
Happy Monday,
Yael
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