The Roni Rabl Blog — Category_Alembika RSS



ALEMBIKA Black is Black line - Sophistication and Chic

black It is difficult to find color more meaningful and loved than black. Black represents strength, seriousness, power, and authority. It is formal, elegant, and prestigious, yet it is also the lack of color, which makes it all the more mysterious. Long before Chanel's Little Black Dress, black represented romance and artistry. Belgian fashion designer Ann Demeulemeester once said "Black is poetic. How do you imagine a poet? In a bright yellow jacket? Probably not." It is a color so timeless, so rich, that it is as if black is a style on itself. Enter ALEMBIKA's newest line for Autumn-Winter 2019 - Black is Black. woman Committing to one color for a whole collection seems like a risky move, but...

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Thought of the week - Who is your lady?

Last month we worked on a video production for ALEMBIKA. In the process of planning, various questions came up such as who is our lady? Who are we dressing? Who is the face of our company? What message are we sending and how are we representing our brands? It was an interesting topic to discuss and explore and one that made us stop and really think truthfully. For us, at Roni Rabl, we tend to focus on that 50+ woman. She is my focus of attention when I look at a line that I want to represent and sell. It was helpful to keep this in mind when we chose our models. Who do I want showing my clothes? Who...

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ALEMBIKA's Spring/ Summer 2019 video campaign - a blast of color and character

ALEMBIKA's Spring-Summer collection is a tour-de-force of color and character. It is filled with flower prints and polka dots; whimsical and free. Layers upon layers of fantastic storytelling, of lollipop creativity and yet its adult lines make it a collection with a persona. For Hagar Alembik, the designer, every fabric tells a different story, and each and every story is interesting. It is with this approach in mind that we have, once again, reached out to the magnificent crew of MOVERS+SHAKERS, a boutique creative agency with a unique and dynamic approach. MOVERS+SHAKERS took the concepts of character, story and color and weaved them beautifully into a series of visual journeys telling the story of the ALEMBIKA woman. Let's listen to...

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ALEMBIKA’s biggest collection is here!

In our "Look of the week" We have already mentioned that ALEMBIKA's AW19/20 collection is BIG. You're asking how big? Well, it is one of the biggest collections under ALEMBIKA's roof. But what does that mean? That's a good question you're asking there - let's go through it together: The morning lines - ALEMBIKA Let's start with ALEMBIKA - the classic, casual and daily line.It is your favourite; familiar, cosy and stylish line. For its winter AW19/20 collection, ALEMBIKA is putting a very strong accent on honey-brown, which is making a huge comeback. Is there a better partner to Honey-brown than Black? Hagar says there is none, and with its Autumn Winter collection ALEMBIKA proves that she knows what she...

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